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Taste the Perks


Young Ones Student Awards Submission 2022

The Challenge

DoorDash is a delivery service mainly catering to food within communities. They have a subscription service for $9.99 a month that rewards subscribers with no delivery charges and reduced service fees on eligible items. However, for many non subscribers, free delivery isn't enough to make DashPass worth it.


The Big Idea


By offering niche specific benefits for DashPass members curated based on their interests and lifestyles, ordering becomes a personalized experience beyond having free delivery.

Menu Curation Interface - Prototype


Art Director


Schvonne McKinney- Copywriter

Shahnaaz Khan- Creative

Aaliyah Davis- Creative

*Disclaimer: Student Project,

Humber College

PR Component

YouTube Pre Roll

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