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Jägerbombs are for boys. Jägermeister, however, is for men.
Consumers associate Jägermeister with their frat boy years partying. They feel like they have outgrown- or matured- beyond the ‘Jägermeister crowd’, unaware of alternative ways to consume it. Our goal is to have the target revisit the drink, and discover the real taste of Jägermeister.
The Big Idea
TIME TO BECOME A MEISTER
You’ve grown up, and can now appreciate Jägermeister for what it actually is.
Nicolas Molina- Ideation/ Photography
*Disclaimer: Student Project,
Limited Edition Packaging
Cocktails Manual - Packaging QR Code
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