Jägermeister

Studio Campaign

The Challenge

Jägerbombs are for boys. Jägermeister, however, is for men.

Consumers associate Jägermeister with their frat boy years partying. They feel like they have outgrown- or matured- beyond the ‘Jägermeister crowd’, unaware of alternative ways to consume it. Our goal is to have the target revisit the drink, and discover the real taste of Jägermeister.

The Big Idea

TIME TO BECOME A MEISTER

You’ve grown up, and can now appreciate Jägermeister for what it actually is.

Role:

Art Director

Credits:

Nicolas Molina- Ideation/ Photography

*Disclaimer: Student Project,

Humber College