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Last the Night

Dr Scholl's

The Challenge

Although fashionable, high heels are the most painful type of footwear. It only takes an average of only 1 hour 43 minutes and 10 seconds to develop some kind of foot pain, thus shortening the night out experience. 


The Big Idea



Dr Scholl's is the perfect accessory for surviving and enjoying your night out at its maximum.


Art Director


Victoria Gallagher- Ideation/ Accounts

Mary Joe- Ideation

Hannah Strong- Ideation

*Disclaimer: Student Project,

Humber College

Social Executions

Social Hack- Uber/Lyft + Canadian Footwear Retailers

Experiential- Clubs Partnership GTA

Visual Still

OOH- Night Digital Billboard

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